If you haven’t thought about APIs yet, then it’s peak time to do so. With the rise of digitalization, API-based business models are alluring all across the globe and have become the lifeblood of many organizations. All industry verticals are reaping high revenues from APIs, irrespective of business size or domain. To help you leverage this opportunity, we have discussed four ways to monetize your APIs for a consistent revenue stream.
Let’s get started.
API Monetization
API Monetization is the process of using APIs to make money. Organizations provide code, assets, or services access to users via APIs. Thus the users can integrate with unique monolithic software systems and sets of microservices in the cloud to unlock new sources of revenue. In the API monetization model, the users have to pay for using the APIs. It is an advanced tactic to fuel up digital transformation in the organization.
Technically, this is accomplished by pushing the API to an audience in a secure way while controlling the consumption of the assets. From a business perspective, it allows you to extend the reach of your business capabilities through the rapid consumption of our existing business assets.
API Monetization comprises both direct payment models and indirect models that drive revenue. Let’s get started with the API Monetization business models.
Metered API
Metered monetization model is also called usage-based billing or pay-as-you-go pricing, allowing customers to only pay for API consumption in each billing cycle. Traditionally, this monetization model is adopted when a business can measure how many APIs a customer uses. For example, you have a jar of candy, and you only need to pay for the number of candies you have removed from the box within a specific time period; it doesn’t matter how many of you have accessed the jar and how long you took to consume them.
Subscription
The subscription-based monetization model charges customers a recurring fee for accessing APIs, typically on a monthly or yearly basis. Through recurring revenue models, you can earn higher revenues and establish stronger customer relationships. This model helps you to monetize on the compounding value of customer relationships. They focus on customer retention more than customer acquisition. Therefore, as long as the customers continue to see the value your API provides for them, they’ll continue to pay you for it.
Credit
In the credit-based API monetization approach, the user is allowed to buy a certain amount of credits on a monthly or yearly basis. Credits are consumed each time you call an API; sometimes, one unit is used for making a request, or it can even cost 2,3 or more credits per request. Different sets of API endpoints are offered at different rates. The credits purchased on a monthly basis do not roll over, whereas the yearly credit purchases do.
Enterprise License
In the Enterprise license model, the party allows the other parties to use its copyrighted APIs. The party with an enterprise license can use the API as much as they can and have to pay a licensing fee to the originator of the API. Enterprises with the help of APIs use the ecosystem of partners and unlock new sources of value. Successful companies or enterprises don’t see APIs just as technical tools but as sources of strategic significance in today’s digital economy.
Conclusion
APIs are rapidly driving new opportunities for businesses, developers, and customers, and by implementing the right API business monetization models, you can generate a good amount of revenue. For successful API monetization, the value must be obtained by all the participants (provider, consumer, and end-user) in the chain. Adopt the proven monetization model discussed above and start monetizing your APIs today.
